Governor's Workforce Investment Board Hospitality & Tourism Industry Initiative

 

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Hospitality and Tourism Industry Initiative Meeting - March 27, 2007

 

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Hospitality-Tourism Steering Committee 
Plan of Action Meeting
Tuesday, March 27, 2007
10:00 a.m. to 12:00 p.m.
Howard Community College - BTC Gateway Campus
6751 Columbia Gateway Drive
Columbia, Maryland

Bernard Reynolds, Industry Coordinator
Office 410-767-2017, cell 301-518-6324

 

Agenda

 
Welcome and Introductions
Tom Hall and Tom Warren
 
Post Summit Report and the GWIB Board Meeting
Distribution of hard copy of the report and update on next steps
 
Defining Demand
  Update on how to incorporate occupation data and assumptions into the planning process
 
Ranking/Ratings Issues and Recommendations
  Preliminary Results of the on-line Workforce Issue Survey, and comparison to Summit rankings

Getting Started - Organizing the elements of the plan

 
Next Meeting
 
Hospitality-Tourism Steering Committee Meeting 
Notes and Summary for March 27, 2007

The Hospitality and Tourism Steering Committee met from 10:00AM to Noon on March 27, 2007 at Howard County Community College, BTC Gateway Campus, Columbia.

Attending were:

Steering Committee Co-chairs, Thomas Hall, Thomas H. Hall Company and Tom Warren, Morrison Healthcare Food Services, and Bernard Reynolds, GWIB

 
Committee members:
Kobina Armoo Baltimore International College
David Bahlman Maryland Department of Business and Economic Development
Willa Brooks CCBC Catonsville
Maureen Dougherty Frostburg State University
Gordon Ellis Sodexho Corporate Services
Larry Frank Classic Catering People, The
David Greene Keller Professional Services, Inc.
JoAnn Hawkins Howard Community College
Susan Hendee Baltimore International College
Judy Hendrickson Maryland Higher Education Commission
Rosalind Howard Mayor's Office of Employment Development
Marcy Jackson Montgomery College
Karen Justice Maryland Tourism Education Foundation
Mary Ellen Mason Anne Arundel Community College
Mary McCulloch Maryland Tourism Council and Maryland Hotel & Lodging Association
David Meloy Merit Hotel Group
Tom Pierce Baltimore International College
Nina Roa Maryland State Department of Education
Tom Ross Maryland Recreation and Parks Association
Rusty Ruszin Maryland Department of Natural Resources
Janis Siegel Baltimore City Community College
Toni Talbott Maryland Department of Business and Economic Development
Rosemary Woren Mayor's Office of Employment Development
Monica Worrell Hess Hotels Group
Mary Yeates  Montgomery County Public Schools
 
Welcome and Introductions
Co-chairs, Tom Hall and Tom Warren, called the meeting to order at 10AM. The chairs asked those present to introduce themselves by name, title and company.

Post Summit Report
Mr. Hall and Mr. Warren distributed official H&T Post Summit Report presented in a color, four-page newsletter format. They reported presenting the newsletter and a report about the Summit to the March 13, 2007 GWIB Board meeting. Six new Maryland Secretaries, including Thomas Perez, DLLR attended that meeting.

(Note - the Post Summit report will be mailed to forty-five steering committee members not attending today's meeting and nearly 175 summit attendees, as well as various State agencies later this week.)

Developing a Plan of Action
The co-chairs reaffirmed that the committee's objective is to write a plan of action based on the issues and recommendations developed in the monograph. The chairs would like to present the plan to the Board at its June 13, 2007 meeting. A key step to developing a written plan is to narrow the list of 14 recommendations to the 3 to 5. The goal of today's committee meeting is to select those 3 to 5 recommendations and organize the writing subcommittees.

Issues Survey

The fourteen recommendations were ranked at the Summit and the results published in the Post Summit Report. At the February meeting committee requested that GWIB conduct a survey of committee members and those attending the summit to rate/rank the 8 workforce issues. The issues were not ranked at the summit. It was noted that one or more recommendations were linked to each issue.

Mr. Reynolds reported that a survey was conducted using an on-line application called SurveyMonkey. As of 8AM, March 27, the survey has generated sixty-three responses. He reported on the general findings (A summary is attached.) Mr. Reynolds noted that the issues survey, as was true of the Summit workgroups, were to provide the committee with guidance on the most critical issues that might be developed in the plan of action. The committee was free to use the data as they wish in the selection and narrowing of recommendations.

Group Discussion to Refine the Issues

Mr. Warren organized the committee into four working groups. He asked each group to discuss the findings of the Summit (see Post Summit Report) and the Issues Survey. Committees were asked to rank the issues. The purpose of the exercise was to narrow the eight issues into no more than four.

As a result of this process the steering committee organized the issues into these four groups:

1-Industry Appeal and Exposure 
     (the committee combined two issues because of overlap of the recommendations)
2- Seasonal an Immigration 
     (the committee combined two issues because of overlap of the recommendations)
3-Benefits and Compensation
4-Skills

The Labor Saving Technology and Housing & Transportation issues were tabled. The proposed grouping still encompassed 12 of the 14 recommendations.

Group Discussion to Refine the Recommendations.
Mr. Warren then asked committee members to form a discussion group for each of the four issues. They were asked to review the recommendations associated with the issue(s) and to rank those recommendations. The groups were asked to take into consideration the rankings completed at the Summit. However, the purpose of this exercise was to reduce the twelve remaining recommendations to four or five to be developed in the plan of action.

Each group reported and the committee agreed that the following four recommendations would be included in the plan of action:

  • (Market Plan ) Develop an industry-wide marketing plan to improve the industry's image (note: ranked the #2 recommendation at the Summit)
     
  • (Immigration) Support the development of a state liaison office for immigration issues (note: ranked #8 at the summit)
     
  • (Benefits) Help small-business owners to provide competitive benefits (note: ranked #4 at the summit)
     
  • (Partnership) Continue to build partnerships with educational institutions and other workforce service providers (note: ranked #1 at the summit).

It was agreed that three additional recommendations which rated high, would not be included in this initial writing phase:

3 - Improve and publicize benefits and career opportunities
10 - Support tax incentives for ESL and adult basic skills training
11 - Develop and disseminate recruitment plans

Writing Subcommittees
The co-chairs asked that committee members volunteer to serve on one of the four writing subcommittees. A list of those who volunteered at the meeting is noted below. An invitation will be sent to all committee members.

The co-chairs will distributed worksheets and instructions to the subcommittees to help them organize the assignment. The subcommittees were requested to conduct meetings (either face to face or by conference call) before the April 17th committee meetings.

 

Market Plan

David Bahlman

Maryland Department of Business and Economic Development

Gordon Ellis

Sodexho Corporate Services

Karen Justice

Maryland Tourism Education Foundation

Mary Ellen Mason

Anne Arundel Community College

David Meloy

Merit Hotel Group

Tom Pierce

Baltimore International College

Marcia Harris

Baltimore City Community College

Toni Talbott Maryland Department of Business and Economic Development
 
Karen Justice will ask members of the MTEF board to participate on this subcommittee.
 

Immigration

Kobina Armoo

Baltimore International College

David Bahlman

Maryland Department of Business and Economic Development

Mary McCulloch

Maryland Tourism Council and Maryland Hotel & Lodging Association

 

Benefits

Larry Frank

Classic Catering People, The

David Greene

Keller Professional Services, Inc.

Susan Hendee

Baltimore International College

Marcy Jackson

Montgomery College

Mary Yeates

Montgomery County Public Schools

 

Partnership

Willa Brooks

CCBC Catonville

Maureen Dougherty

Frostburg State University

JoAnn Hawkins

Howard Community College

Judy Hendrickson

Maryland Higher Education Commission

Rosalind Howard Mayor's Office of Employment Development
Nina Roa Maryland State Department of Education
Rosemary Woren Mayor's Office of Employment Development
Monica Worrell Hess Hotels Group
 
Projected Workforce Need: Industry Demand and HDO

At the February 27, 2007 meeting the committee asked GWIB to review the HDO reports developed by the committee in 2005 and to present any new or revised workforce data. Mr. Reynolds presented his report. He requested and the committee agreed to form a subcommittee to work with GWIB and the Center's analysis to prepare a High Demand Occupations report for the plan of action. Larry Frank, Susan Hendee, Judy Hendrickson, and Mary McCulloch volunteered to serve on the subcommittee.

Next Steps
The committee agreed to convene future steering committee meeting from 10AM to Noon on April 17, 2007, hosted by Dr. Willa Brooks, CCBC Catonsville.

There being no other business, the co-chairs adjourned the meeting at Noon.

Notes prepared by Bernard Reynolds, Industry Coordinator, March 27, 2007

 

Please direct any questions about the Governor's Workforce Investment Board to gwib@gwib.state.md.us.
Questions or comments regarding the GWIB website may be directed to webmaster@dllr.state.md.us.

Updated April 24, 2007